Creative thinking is key to everything I do, whether exploring personal projects, designing and building a brand or helping people find a better way of working.
A multi-disciplinary creative with broad range of interests and skills coupled with a strong non-verbal reasoning.
I initially trained in Visual Studies at NUCA, where the emphasis was to develop and hone an individuals creativity, then put that within a creative process in order to develop the self-reliance and skills to realise concepts across any discipline. This process took me on a journey from Drawing, Photography/Video and Light Installations, through to Design and associated digital technologies - learning to code in the process.
For over 15 years I have been designing creative digital projects within a commercial environment. passionate to explore the boundaries between creativity and user-centred design. My BA (Hons) degree enabled me to approach web design using this background, resolving conceptual and practical design issues from a unique perspective not always found within a more technical environment. I have worked with international, national and local clients and brands across a broad range of sectors (Education, Fintech, Retail , Zoos/Animal Welfare - B2C and B2B). I have always endeavoured to provide bespoke solutions that are not only accessible, but also the most suitable for the client – strengthening or redesigning their identity, increasing brand awareness and profitability. My main passion is UX and Web Design and front-end build, but I am exceedingly adaptable and versatile with a lot of experience in Print and offline media.
Throughout my design career, I have never lost my passion for my personal creative expression, always drawing, photographing or building - always exploring concepts and processes within any discipline or subject, In fact, this creativity is the core of who I am and it is essential and feeds into all areas including my design work/career.
Recently my passion for wildlife and the natural world led to my interest in Wildlife Photography and Natural History Illustration.
BBC Earth have used one of my pictures on the their social/website marketing: https://www.instagram.com/p/B32P0P_I8zQ/