Virgin Wines – Website

Project Description

To take new brand designs and extend and strengthen in order to create a strong, professional and unified identity across all media - website, stationery, brochures/leaflets, banners and adverts.

  • Reworked logo - changed colours and introduced scrollwork.
  • Changed brand colours from purple to Virgin Red/Grey
  • Introduced new support graphics which echo the new logo.
  • Coincided with re-branding - all work needed to be signed off with Virgin HQ.


  • 3rd Generation: circa 2010
  • Complete re-design & build of templates which were then integrated into a CMS with customised functionality & bespoke widgets.
  • Taking the next generation of branding and strengthen identity.
  • Streamlined shopping cart process from 15 pages to 4/5 pages.
  • Helped to rollout to USA and Australia on separate CMS. White paper variations for Maillife.
  • 2nd Generation: circa 2008.
  • Mostly a re-skin with some upgraded functionality - mainly to move toward a stronger alignment with Virgin core brand.


  • JS
  • Illustrator
  • CSS
  • HTML
  • Photoshop